World Childhood Foundation


By posting a picture on Instagram and tag it with #Throwbackthankyou – or just #tbty – you can help children to a safe childhood and happy childhood memories.


The campaign on Instagram under the hashtag #TBTY and #THROWBACKTHANKYOU is a part of our global initiative, ThankYou by Childhood, initiated by HRH Princess Madeleine.

The idea of ​​#TBTY is to engage people in a simple way, by sharing the good memories on Instagram under the hashtags #throwbackthankyou and #tbty – inspired by the Throw back Thursday- hashtag #tbt which has become a movement all over the world.

Pictures tagged with #tbty will be reposted by @Thankyoubychildhood and automatically appear on a special campaign site. Our Swedish partner LOPPI will donate 20 SEK to World Childhood Foundation for each image tagged with #tbty

The campaign give people a chance to thank someone who meant a lot to them in their own childhood.

Check out the campaign site here: