World Childhood Foundation


By posting a picture on Instagram and tag it with #Throwbackthankyou – or just #tbty – you can help children to a safe childhood and happy childhood memories.


The campaign on Instagram under the hashtag #TBTY and #THROWBACKTHANKYOU is a part of our global initiative, ThankYou by Childhood, initiated by HRH Princess Madeleine.

The idea of ​​#TBTY is to engage people in a simple way, by sharing the good memories on Instagram under the hashtags #throwbackthankyou and #tbty – inspired by the Throw back Thursday- hashtag #tbt which has become a movement all over the world.

Pictures tagged with #tbty will be reposted by @Thankyoubychildhood and automatically appear on a special campaign site. Our Swedish partner LOPPI will donate 20 SEK to World Childhood Foundation for each image tagged with #tbty

The campaign give people a chance to thank someone who meant a lot to them in their own childhood.

Check out the campaign site here:





World Childhood Foundation

Rebuilding Nepal

This week, our thoughts and prayers go out to the affected children and families in Nepal. The 7.8-magnitude earthquake that hit the region Saturday has left at least 5,000 dead and thousands injured and homeless. Childhood supports five organizations in the region. During the weekend we tried to reach them, and succeeded at last Monday morning.

One of our partners in the region, Voice of Children (VOC), has been working to strengthen Nepal’s society by aiding the most vulnerable populations, street children and marginalized families, in Nepal’s capital, Kathmandu. Most of the kids the Voice of Children helps are homeless because their families have a history unemployment or psychosocial issues such as substance abuse.

After a weekend of silence, our project coordinator for Nepal, Joel Borgström, managed to contact Voice of Children and received confirmation that most of the children were safe. Our project’s next step is to seek out the families and children they work with, to bring them to safety, ensure they are sheltered, fed, and out of danger. As the number of homeless rise, Voice of Children will be able to aid and comfort those who have already lost so much. After this historic earthquake, the work of Voice of Children will become even more important than before.

In disasters, children suffer the most. Children, separated from their parents, families, and friends, surrounded by a society struggling to regroup and rebuild, face additional risks of abuse and trafficking. Childhood’s goal is to ensure that no child should face any abuse. Now is the critical time for our work with the people of Nepal. They need our help.

Our partner organizations in Nepal know the people who live there and know their needs. Their commitment to their communities is unwavering and will remain in place long after the media spotlight has shifted. In the following days and weeks, they will need to repair and return to their hard work. Now they need your support.


World Childhood Foundation

Network for Protection in Bahia project celebrates its third year


The Network for Protection project is a Childhood Brasil initiative conducted in partnership with pulp companies Stora Enso and Veracel, as well as Instituto Tribos Jovens, a local social organization. The project is designed to bring together different actors, companies together with government and NGOs, and to develop and strengthen public policies for combating sexual violence against children and adolescents in Eunápolis, Porto Seguro, and Santa Cruz Cabrália, three towns located on the Discovery Coast (Costa do Descobrimento) of Bahia state.

The project began in 2013 when mobilization and coordination actions were carried out within the target segments, and provided training for the professionals involved.

In 2014, during the second year of the project, the initiative sought to raise awareness in the tourism sector and develop municipal plans for confronting sexual violence against children and adolescents in the three towns, while also focusing on the prevention of sexual violence during the soccer World Cup.

The project began 2015 by holding town hall meetings in each location in order to present and validate our action plans, and to assess the service flows to children and adolescents. These meetings were attended by representatives of various government agencies, as well as the Attorney General’s office, the town councils themselves, Civil and Military Police, Federal Highway Patrol, NGOs, and indigenous community leaders.

Since the beginning, the Network for Protection project has always positioned its activities along the following four strategic lines:

1. Coordination and mobilization of strategic segments: the initiative have held seminars involving more than 500 participants, and contributed to the public involvement and commitment of managers, civil society organizations, and tourism operators regarding actions for child protection and the fight against sexual violence. The success of these seminars is demonstrated by the large number of signatories to our Partnership Agreement and the Pact for the Protection of Children in Tourism.

2. Training of professionals involved with guaranteed rights: the Network for Protection program has provided courses and meetings which explore key issues in depth in order to align the teams that operate with services and organizations dedicated to preventing and combating sexual violence against children and adolescents. Again, more than 500 professionals from 121 government agencies and civil society organizations have taken part.

3. Establishment of Local Management Committees: 15 meetings and workshops were held with these committees, which resulted in the development of action plans to combat sexual violence against children and adolescents in each town, as well as plans for comprehensive service flows.

4. Consolidation and dissemination of methodology: after evaluating the project’s first two years, for 2015 it is planned to assess the activities undertaken in the third year, and then organize and publish our experiences.

Other results of the project include: (a) the implementation of CREAS (Specialized Social Assistance Reference Center) in Santa Cruz Cabrália; and (b) overseeing the project to implement PAIR (Program for Integrated Actions and References to Combat Sexual Violence against Children and Adolescents in Brazil) throughout the region. The initiative to implement PAIR across Brazil was supported by Childhood Brasil, as a result of contacts and meetings held in Brasília.

For 2015 it is also planned to monitor the implementation of municipal plans, and hold a seminar to present results upon completion of the project.